Our beginnings
That conviction, that the customer should sit at the very foundation of business strategy, not just marketing, became the ethos that Mayfair & Co Advisory was built around.
Today, Mayfair & Co Advisory operates as a premium boutique consultancy with a worldwide footprint, working with businesses that are serious about connecting strategy to revenue. Everything we do — from product marketing and positioning to GTM strategy, product-market fit advisory, and full marketing and revenue enablement — starts in the same place: with a deep, rigorous understanding of your customers. Because when you get that right, everything else follows. Our crimson branding is a deliberate nod to where it all began, a reminder that the rigour, curiosity, and intellectual discipline we bring to every client engagement were forged at Harvard, and have never left.
Almost two decades working inside some of the world's most ambitious organisations — from global corporations to scrappy startups — will teach you a lot. For our founder, it taught her one thing above everything else: most businesses don't have a strategy problem. They have a buyer problem. Time and again, across industries and geographies, she saw the same disconnect playing out: companies building products their customers didn't want, running campaigns that didn't land, and wondering why growth felt harder than it should. The answer, almost every time, was the same. They were building inward, not outward.
Meet our founder
Cintia Serretti Dabes
Founder & Principal Advisor
With senior marketing and strategy leadership across some of the world's most recognised global organisations, Cintia has built a career defined by one consistent thread: an instinct for understanding what customers truly want, and translating that into commercial results.
Before stepping into the corporate world, she honed her ability to ask the right questions and distil complexity into what matters most as a journalist, with work spanning broadcast and digital media at outlets including CNN and The Argentina Independent.
That foundation carried her through senior roles across a broad range of industries and business models — from B2B technology companies including Getinge (medical technology), Jisc and OpenAthens (educational technology), and Arcadis (engineering technology), working across innovations in AI, machine learning, cloud, SSO, laser technology, and track-and-trace hardware and software — to global B2C powerhouses such as Nestlé, Yankee Candle, and Newell Brands. Combining that experience with a Master's degree in Business Management from Harvard University, she founded Mayfair & Co Advisory on a simple but powerful conviction: that the businesses which truly understand their customers are the ones that win.
Our global scale
Great outcomes rarely happen in isolation. Alongside our core team, we work with a carefully selected network of expert partners across the globe, bringing in the right specialists for the right challenges, wherever they arise.
Whether the brief calls for deep sector knowledge, regional expertise, or a highly specific skill set, our partners extend our reach without ever compromising on quality. Together, we're able to meet our clients wherever they need us most.
Let’s talk about your growth.
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