Helping leaders make better strategic decisions.
We are a boutique strategy advisory helping founders, executive teams and organisations solve complex business challenges and uncover opportunities for sustainable growth. Our advice is grounded in evidence, not assumption.
OUR APPROACH
Better questions lead to better strategy.
We help leaders answer questions like these:
Where should we focus our next phase
of growth?
What do our customers value most—
and how is that changing?
Are we differentiated enough to
compete?
Which markets offer the greatest opportunity?
How do we strengthen our commercial strategy?
Where should we invest—and where shouldn’t we?
Great strategy doesn't eliminate uncertainty.
It gives leaders the confidence to move forward despite it.
Our Expertise
Strategy for organisations navigating growth, change and transformation.
We advise founders, executive teams and organisations on the strategic decisions that shape long-term success. From growth strategy and customer insight to commercial planning and executive advisory, our work is grounded in evidence, commercial thinking and measurable outcomes.
Strategic Growth
Helping organisations identify where
to grow, where to compete and how to build sustainable competitive
advantage.
Typical engagements
→ Growth strategy
→ Market entry
→ Business model innovation
→ Competitive positioning
Customer Strategy
Turning customer, market and competitive insight into better strategic decisions that drive growth and
long-term value.
Typical engagements
→ Customer segmentation
→ Customer research
→ Market opportunity assessment
→ Value proposition development
Commercial Strategy
Translating strategy into commercial success through stronger positioning, pricing, go-to-market planning and growth execution.
Typical engagements
→ Go-to-market strategy
→ Product & service positioning
→ Commercial planning
→ Pricing strategy
Executive Advisory
Helping founders and leadership teams align around complex strategic
decisions.
Typical engagements
→ Executive advisory
→ Strategic planning
→ Leadership workshops
→ Board-level support
Looking for something more specific?
Every engagement is tailored to your organisation's strategic priorities.
If your challenge doesn’t fit neatly into one category, we’ll be happy to discuss it.
Meet Our Founder
Cintia Serretti Dabes
Founder & Principal AdvisorCintia is a Harvard-trained strategist with more than 18 years of experience helping organisations understand their customers, sharpen their positioning and accelerate growth.
Her experience spans healthcare, medtech, enterprise technology, SaaS, AI, engineering and consumer brands, combining strategic thinking with hands-on execution across Europe, North America and the Middle East.
Trusted by leaders from:
Strategy built on understanding.
Before organisations decide where to grow, what to launch or how to compete, they need a clear understanding of the environment they're operating in.
That means understanding customers, competitors, markets and the commercial realities shaping every strategic decision.
At Mayfair & Co., we help leaders develop that understanding so they can move forward with clarity, confidence and purpose.
Let’s talk about your growth.
Get in touch by filling in our online form, and we will be in contact shortly.